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Integrations

e&

How your agents answer and place calls on the e& numbers you already have, with your e& contract and routing unchanged.

On this page
  1. What the connection lets the agent do
  2. How it connects
  3. The technical detail
  4. Permissions
  5. In practice
  6. What your team controls
  7. Related

If your business lines in the UAE are with e& (the group formerly known as Etisalat), your agents can answer and place calls on those same numbers. Customers keep dialling the numbers they know, and your e& contract, numbers and telecoms licence stay exactly where they are. Telonic connects to your phone system over SIP (the standard protocol business phone systems use to set up and connect calls). It does not sell numbers or call minutes, and it does not act as a carrier.

What the connection lets the agent do

ActionWhat it means for youExample
Answer inbound callsCalls you route to the agent are answered on your existing e& numbersA developer's sales line answered on a Friday evening
Place outbound callsThe agent calls customers through your trunk, showing your numberA reminder that a viewing is booked for tomorrow at 11am
Transfer to your teamCalls that need a person go back to the number, extension or queue you choose, with a written briefA buyer asking about a contract dispute is passed to the sales manager
Take overflowCalls route to the agent when your queue passes a threshold you set, configured during implementationPeak calls on a launch weekend
Show caller IDOutbound calls show your number. Branded caller ID, where e& supports it for your lines, is configured during implementationA customer sees your business name before answering

How it connects

Your e& lines keep arriving at your phone system as they do today. Your telephony team adds a SIP trunk (a virtual phone line between two phone systems over a network) from your phone system, or from your session border controller (the device or service that manages and secures SIP traffic at the edge of your network), to the Telonic SIP endpoint in your chosen region. Your routing rules then decide which calls go to the agent.

Nothing is changed in your e& account unless your team chooses to. Your contract, billing and number ownership remain between you and e&. Telonic has no role in them.

The technical detail

ItemTelonic's approach
SignallingSIP over TLS (Transport Layer Security, which encrypts data in transit), version 1.2 or higher
AudioEncrypted with SRTP (Secure Real-time Transport Protocol) by default. Unencrypted audio only over a private network connection, at your written request
AuthenticationIP allow-listing (accepting traffic only from known addresses) and SIP digest credentials (a username and password check on each call). Mutual TLS, where both sides present certificates, is supported
Codecs (audio formats)G.711 A-law and µ-law, G.722, Opus
Keypad tones (DTMF, the tones a phone keypad sends)RFC 4733 telephone events (keypad presses carried as data alongside the call) by default. SIP INFO messages are also supported. Keypad input is configured during implementation for the lines that need it
TransfersSIP REFER (an instruction that hands the call back to your system to connect) by default, or a bridged transfer (the agent stays on the line while connecting your colleague) where the brief must be spoken first. A bridged transfer uses a second trunk channel for the length of the call
Health checksSIP OPTIONS messages, so your side can detect whether the endpoint is reachable
Allow-listingTelonic provides fixed IP addresses, port ranges and a domain name

Permissions

For telephony, permissions are about numbers and routing rather than data.

PermissionNeeded forDefault
Receive calls on chosen numbersInbound callsOnly the numbers and times your routing rules send
Place calls through your trunkOutbound callsNot enabled until you switch it on for a number
Transfer to named destinationsHandover to your teamOnly the destinations you list
Present your number as caller IDOutbound callsYour registered number only

The agent can only take actions your team has granted. Anything not granted cannot be invoked. See Permissions.

In practice

Sahel Crest Properties, a Dubai developer, keeps its sales line on e&.

  1. The telephony team routes calls to the sales number to the agent from 7pm to 9am.
  2. At 9:20pm, Rania calls about a two-bedroom unit. The agent answers in Arabic, looks up the unit, and books a viewing for Saturday.
  3. She then asks to negotiate the price. The agent transfers her to the duty sales manager, who receives a brief of the call.
  4. At 9am, routing returns to the sales team. The e& bill arrives as usual.

What your team controls

  • Which e& numbers, hours and queues route to the agent.
  • Transfer destinations for each situation.
  • Whether outbound calling is enabled, and on which numbers.

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